HealthByte Data Dashboard
Select Dataset:
Most Improved Persona
+32.5%
SarahLargest increase in willingness to get vaccinated
Most Resistant Persona
-12.8%
JamesSmallest change in vaccination acceptance
COVID-19 Vaccination Rating Progression
Red line at 0.8 represents the threshold where personas would decide to take the vaccine.
Trajectory
↑ Positive change|↓ Negative change
↑ Positive change (lower → higher impact)
↓ Negative change (lower → higher impact)
Initial Stance on Vaccines
News Impact Analysis
News Exposure Overview
Total News Exposures
49
Average Attitude Change
Overall Impact
+0.079
Final COVID-19 Vaccination Ratings
Rating Changes Across Iterations
| Persona | Iteration | Rating | Change |
|---|---|---|---|
| David | 1 | 43.0% | Initial rating |
| David | 2 | 46.3% | +3.3% |
| David | 3 | 44.8% | -1.5% |
| David | 4 | 48.3% | +3.5% |
| David | 5 | 45.3% | -3.0% |
| David | 6 | 44.0% | -1.3% |
| David | 7 | 48.3% | +4.3% |
| Emily | 1 | 40.0% | Initial rating |
| Emily | 2 | 37.0% | -3.0% |
| Emily | 3 | 41.6% | +4.6% |
| Emily | 4 | 37.8% | -3.8% |
| Emily | 5 | 40.6% | +2.8% |
| Emily | 6 | 37.7% | -2.9% |
| Emily | 7 | 42.9% | +5.2% |
| James | 1 | 50.0% | Initial rating |
| James | 2 | 54.7% | +4.7% |
| James | 3 | 51.1% | -3.6% |
| James | 4 | 48.5% | -2.6% |
| James | 5 | 44.2% | -4.3% |
| James | 6 | 40.9% | -3.3% |
| James | 7 | 37.2% | -3.7% |
| Jennifer | 1 | 59.1% | Initial rating |
| Jennifer | 2 | 65.3% | +6.2% |
| Jennifer | 3 | 68.2% | +2.9% |
| Jennifer | 4 | 69.5% | +1.3% |
| Jennifer | 5 | 71.5% | +2.0% |
| Jennifer | 6 | 73.2% | +1.7% |
| Jennifer | 7 | 77.8% | +4.6% |
| Michael | 1 | 33.0% | Initial rating |
| Michael | 2 | 32.7% | -0.3% |
| Michael | 3 | 30.4% | -2.3% |
| Michael | 4 | 28.6% | -1.8% |
| Michael | 5 | 32.7% | +4.1% |
| Michael | 6 | 37.7% | +5.0% |
| Michael | 7 | 31.7% | -6.0% |
| Robert | 1 | 40.1% | Initial rating |
| Robert | 2 | 38.4% | -1.7% |
| Robert | 3 | 42.1% | +3.7% |
| Robert | 4 | 48.7% | +6.6% |
| Robert | 5 | 53.2% | +4.5% |
| Robert | 6 | 47.5% | -5.7% |
| Robert | 7 | 49.9% | +2.4% |
| Sarah | 1 | 0.0% | Initial rating |
| Sarah | 2 | 5.7% | +5.7% |
| Sarah | 3 | 10.0% | +4.3% |
| Sarah | 4 | 14.0% | +4.0% |
| Sarah | 5 | 28.0% | +14.0% |
| Sarah | 6 | 35.0% | +7.0% |
| Sarah | 7 | 32.5% | -2.5% |